Promotional campaign in the Scandinavian market

Glamour, the most popular fashion magazine in Sweden, is organizing a major competition and roadshow to major Swedish cities. During the roadshow, promotional material of the Municipality of Laganas and copies of the Swedish edition of the “Greece 09” magazine, that includes a special feature on Laganas, will be distributed to the 2,500,000 visitors that are expected to participate or attend the events.

The roadshow will visit the following cities:

Also, in cooperation with the company FONTANA, Greek weeks will be organized in major supermarket chains in Sweden. The magazine “Greece 09”, that includes a special feature on the Municiplaity of Laganas, will be distributed to all visitors.

The estimated total number of visitors adds up to 750,000 people!